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Product details
File Size: 17118 KB
Print Length: 446 pages
Page Numbers Source ISBN: 1526423863
Publisher: SAGE Publications Ltd; 3 edition (November 20, 2017)
Publication Date: November 20, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B077HYDCY1
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Amazon Best Sellers Rank:
#290,666 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
There are a number of books available on this topic but I have found that Social Media Marketing may be the best! I have used this book as the text for teaching a social media marketing course at a major university on three occasions. This is a great read, full of examples and information that is valuable to the reader (in my case, students) who are eager to learn more about how marketers can leverage and benefit from using social media. In particular, there is a solid outline on how to create a social media marketing plan. Again, very valuable and this template may be applied from small to mid-size businesses to an enterprise. Students have made very positive comments on Social Media Marketing 2nd edition, and found it to be very useful in developing social media marketing plans. I strongly recommend this book for anyone who needs to learn how to leverage social media.
The books (I bought two) are in fine condition and it better shape than I thought they would be. The seller was very honest. I did not spend a lot of money on this purchase, but honestly was not happy the they were held up in the warehouse for over week on it's way to me. We needed our textbooks for class and wanted to get a jump on it. That is not the fault of the seller. The book itself is very interesting and I am learning a lot about social media. I enjoy the Dark Side of Media sections, which draw light on the scary side. It is an interesting look into the digital age we live in.
If you are a social media novice, this is a great educator to how and why it works in your favor. If I had more time, I would read it outside of the bare minimal that I need to complete assignments in my online Social Media Marketing course. The chapters are brief and it is lightweight. If you are short on time and you are allowed open book tests, the end of chapter summaries are a great overview of the chapter without having to read each chapter in entirety.
Using for MBA course, it's alright, but it reads as if social media is the holy grail and there no other as effective ways of marketing.Then again, the title is specific so I'd say it is good if you want to solely concentrate on social media, but there are other methods ofmarketing. It also doesn't explain the how to or practical methods of marketing on social media, but merely promotes the usage.
Interesting book, I originally bought it because I needed it for a class. Learning a lot from it. My only complaint would be how it looks like on kindle, and there's been numerous times where I've caught typos. Talking about social media marketing, which of course involves e-books, etc. and they can't even proofread or optimize the book so that it looks great on kindle? Haha.
I actually didn't read much of this book because it was redundant to what I already knew. This might be a great resource for an older demographic that doesn't know too much about social marketing.
This textbook is not nearly as bad as the dozens of others that I have had to use in the past. Rather than just throwing information out at you in a dull, linear fashion it ties the material together with pop culture examples to help connect the what we're learning to the real world. Even the info itself is written in a more natural and fun way than the standard textbook. I'm only giving it 4 stars because at the end of the day it's still a textbook, so it's in my blood to have some sort of dislike for it.
I needed this book for a class, but it is more than just a text book. It is clearly written and a very good reference, the only thing I find wrong is that social media changes so quickly and some of the references are out of date.
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